The coconut hair guys requested something extra special and bespoke print for their customers.
Being a top end hair dressers I felt the print & finish and stock choice would be as important as the artworking for this project. I created a female figure with long flowing locks going into the air as this reflected hairdressing with a sense of excitement and attitude. I especially selected a wood free, recycled stock to get the soft finish, with the ink soaking into the substrate. This type of stock also has a very natural, almost organic, tactile feel in the hands. To add a crispness and quality to the logo, there is a UV varnish.
The package included, A5 folder, two A5 leaftes, three A6 postcards, folded appointment cards and business cards with die cut.